Mary Spio has done it all. She has worked for McDonald's and Boeing. She also has done her share of leading companies: founding One2One Living and is being the current CEO of Gen2Media.
Now Mary Spio has a new target: Xbox Live. The online entertainment center has 17 million subscribers. Gaming is the most popular thing to do on the Xbox. "They're not watching American Idol or America's Got Talent," she says. "They're playing Rock Band." She says that these kids need is customized content.
Spio is planning a Xbox live show which is a cross between America's Got Talent and Rock Band, called The Verge. On e360live.com, independent artists can submit their music. Viewers and a board of professional judges will vote to pick 20 contestants to be featured on Xbox Live. There, viewers will pick their favorite artists America's Got Talent style: with back stories on the 20 finalists, which are featured in the weekly programs which lead up to a grand season finale.
This innovation is important because it shows how the media is adapting to the “Guitar Hero generation”. We have seen this sort of adaptations throughout history: with the rock and roll, hippies, rap and pop generations. Now we have just witnessed another one of these adaptations.
http://www.wired.com/techbiz/people/magazine/17-10/st_alphageek
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