The Corperation's Visual Rhetoric

Michael Moore’s section is intended to persuade the audience into thinking that most corporate CEOs are not in touch with the reality of the company’s production methods. He claims that corporations are all run by white men, and that most people of the world are not in fact, white men. He interviews the Nike CEO, and asks him if he had ever visited one of his own factories. Surprisingly, he answers no. In this section, two conventions of documentary film making are used: talking heads and subtitling. Talking heads is used when Michael Moore comments on his interview. Subtitles are used to give the titles of the speaker. Overall Michael Moore effectively delivers his message by using convincing visual rhetoric.